When a client gives you business, the only sensible and right thing to do would be to thank them for their business, because let’s face it, they don’t have to give you any business. In your profession, there are more than likely at least a dozen other companies they could have went to for the exact same services but they came to you instead.
So the only right thing to do when a client gives you any kind of business, would be to send out a thank client for business letter. It’s a very small and simple letter to send out, but when it’s neglected or you just never send any out, a customer may not feel wanted or appreciated at your place of business and may end up going elsewhere as a result. That’s definitely not something that you want to happen.
It’s best to do this in a letter format as an e-mail may be convenient but isn’t as personal or professional.
Come right out upfront and thank the person for patronizing your establishment or service.
If you have any past deals made with this client, let them know and remind them.
Acknowledge that you are devoted to top quality products and services.
Wish them well.
Dear Mr. Robertsky,
I would like to thank you for being such a loyal customer to my shop downtown. As the new shops move in and giant corporations stick their giant buildings right near mine, it’s hard to keep in business with those slave-labor workshops promoting their business because they have a larger inventory.
However, you come in every single time you need something because of the professional care I give all of my customers. We’ve had multiple past deals where you come in, we chat and you do business as usual. You supporting the hardware store mean a lot to me and I want you to know that.
You know that I’m 100% devoted to quality and service.