When someone orders a product from you or your company, it’s only good business to follow up with what’s known as an order follow up letter to ensure that the customer is happy with their purchase. Also, this is a great way to upsell something with is selling the customer an additional product. Sometimes, people get buyer’s remorse, which is a dreadful term in the sales world.
When someone makes a purchase, sometimes they’ll regret making the purchase at a later date and start questioning things such as the return policy or warranty. What an order follow up letter does, or at least helps with is makes sure that people don’t have buyers remorse.
Thank the buyer for the purchase.
Make sure to review all of the positive features of that particular product.
If any extras or rebates are with the product, make sure to mention them.
Let them know they made the right choice.
Dear Mrs. Rington,
I’d like to thank you for your purchase of the X35 Laptop as I’m sure it’ll be meeting your needs. It comes with enough ram to power almost any application; enough processing speed to open almost any program you may need is a powerful yet low budget cost computer.
I hope all is going well with the product and you’re truly appreciating the beauty and power of it, if you haven’t done so already, make sure to mail in your $50 off rebate so you can get $50 of your money back. It’s valid for three months after purchase, so make sure you take advantage. You made a wise choice and picked a brilliant laptop.