Now, when an inquiry response email is being sent out, you want to make sure you avoid some of the most common mistakes that most people make when sending these types of letters out. First, you want to make sure that the letter or email isn’t too long and doesn’t state too many facts about the product or service that’s being sold.
The point of the email is to touch up on the highlights and to get the consumer interested in making a decision to purchase the product. The highlights alone are usually what sell most products.
First, thank the recipient for requesting the individual literature they requested.
You want to designate an enclosure with the literature in it. Usually this is done with an attachment since it’s on e-mail.
Explain exactly what the literature is covering.
Explain what the customer can benefit from with this product and how it helps the customer.
Offer to discuss the product more over the phone or in a private call via Skype. Whatever the customer prefers is best.
Dear Mr. Rothless,
We’d like to take this time to thank you for requesting information on our state of the art gaming systems for the computer. I have enclosed some literature that should answer all of your questions about the raw power, the speed and the capability that these systems contain.
You’ll find that our system will save you an average of approximately 30% over your current system which is probably hogging memory. If you would like to learn more, you can speak directly to one our trained sales representative who’s there to answer all of your questions at 332-201-9271.
This is a free phone call you can make to determine if this is the right service for you and if it’s something you want to pursue. Don’t hesitate and call today!