Achievement of a milestone — a birthday or anniversary, birth of a new child. Getting a new job, buying a home, winning an award, getting married, an anniversary — is an ideal reason to send someone a letter of congratulations. The reader will be pleased that you remembered the event and took the time to acknowledge it in writing.
Wow! You’ve done it again. Congratulations!
I just read in NEPA Hotline that the direct mail package you wrote for Second Opinion just won a Gold Award for best promotion — your third time, I believe.
The client also gave you a wonderful plug in the article, noting that your DM packages for him have always been winners. That’s an enviable track record few copywriters have ever achieved. You must feel great, and I’m sure your clients are impressed, too. This should bring you a lot of new business — not that you need it.
Job well done, Parrish. I always learn a lot from you.