When a customer’s contract is coming to an end, you want to ensure that the customer stays subscribed and doesn’t miss out any opportunity they would otherwise miss by ending the subscription early. Usually for this purpose a series of emails or direct letters are sent out to the perspective client to let them know that their contract is almost up.
Usually some enticing benefits or bonuses are thrown in to let them know that they’ll be rewarded for keeping their contract as well. A contract renewal letter is simply an effective tool to keep people bumping their contract when it’s about to expire. For the general purpose of this sample, we’re going to assume you only send one letter out, while some companies send two, you can do both.
Announce to the customer that the contract is soon going to expire.
Ensure the customer that if they want to continue using the service, they need to continue their contract for another month or year and promptly send payment.
Remind the customer of the benefits that they gain from the service.
Dear Mrs. Janeson,
We’re sad to hear that your contract is going to expire soon and you haven’t upped your contract for another year. You’ve been with us for quite a while now and we’re starting to wonder if it’s something that we said or did. If that’s the case, then please give us a call at 429-102-1873, so we can sort this out and get things figured out.
However, your contract will be up in approximately 30 days, and we don’t want to see you go. If you act right now and re-subscribe, we’ll give you the first 2 months absolutely free! It’ll be on the house, as a token of appreciation from us.
What our magazine and weekly letters allow you to do is to gain valuable insight into the market and into your competitor’s brains. We let people know how to beat their competitors and how to compete in a very rough market.
If you want to continue with these benefits, re-subscribe today and fill out the form attached with this letter.