Announcement of a new product or service

When you’re in the process of developing a brand new product or service, your existing customers and potential customers alike need to know about it. What an announcement of a new product or service allows you to do is allow new, inactive and mailing list non customers know about your new service or product.


Starting to Write


State the customer’s needs in a precise tone.


Claim that you will able to meet those needs with a brand new product.


Explain what this new offer is to clients and how they will benefits.


If you know the cost, tell the cost or what the fee might be.

Sample Letters

Announcement of a new product or service Sample

To all of my valuable clients,

While we offer web hosting, a lot of you have been asking for the longest time to have a means and a way to build your website through us. While we didn’t have the best and most skilled web developers working for us so we couldn’t run the service, now we’re happy to report that we have a new service called Web Buddy that will help you build your website!

Rather than hire an in-house web developer who would charge you $3,000 per website, we’ve come up with a new software ran on our servers that will help you build the website of your dreams for only $19.99! No matter how many pages or how much content you want on the website, just build the website and put it on your existing hosting account. No HTML knowledge beforehand is necessary or needed.  

You might want to take advantage of this deal while it’s still here because it’s not going to last very long. As a matter of fact this is just a trial run and its only going to last for one month! So you better act fast because if not enough people inquire or purchase the service, it’s going away.