Letter of Business Proposal

A letter of business proposal is a letter that is sent to someone proposing a business idea. For example, if you had a good business idea, you may consider writing a letter of business proposal and sending it to potential investors to raise money.


Starting to Write


Give as much detail as possible. If you’re asking somebody to invest their money, they will want to know that you have thoroughly researched the market and can present them with facts and figures.


Present your unique selling point. What makes your business stand out, why would it be particularly successful in your chosen location?


Explain how you will market your business, such as print advertising, social media, or radio spots.


Include projected sales figures.


Don’t make inflated claims or false promises, back up any projections with data or reasoned estimates based on observations.

Sample Letters

Letter of Business Proposal Sample

Frank C. Morgan

2643 Emeral Dreams Drive
Freeport, IL 61032


Dear Mr. Morgan

I am writing to you with a new business idea I have been developing over the past few years. After much planning and research, the time has finally come to bring it to market.


I have attached a detailed fact sheet with all the relevant information you will need.


I am looking for an investment from you for about $100,000. This number is negotiable, but I think that amount would allow us to get started on the right foot.


If you have any questions or concerns, don’t hesitate to contact me at 435-231-4231


All the best,

Coretta  R.  Birmingham

Letter of Business Proposal Restaurant Sample

Dear Mr. Pike,

As requested here is an overview of my business proposal for a Mexican themed restaurant along Rembrandt Blvd.


This location has lots of heavy pedestrian foot traffic in the daytime from the neighboring shopping strip to the north, and at nighttime from the bar and nightclub strip to the south. I therefore propose two distinct target demographics – daytime shoppers who want lunch or larger meals towards the evening, and late night pedestrians going to and from the bars and clubs.


I believe that we can get the best of both worlds, while being the first to offer Mexican food in the area. The low quality takeouts tend not to do well in the day against the up market restaurants, though those same restaurants close in the evening giving their business to the takeouts. With this in mind I propose a comprehensive Mexican menu in the day, with the full  restaurant experience, and then at night the main building gets closed off and customers are directed to a fast food counter/window serving nachos, burritos and similar snacks.


Due to the high amount of foot traffic I believe the main factor in marketing the restaurant will be the  high quality service. Many people will be willing to try us on such a busy street, but for them to return we need exceptional food. On top of this, print advertising and flyers will be distributed locally on a monthly budget, with customers prompted to use our social medial profiles for special offers.


Please find attached startup costs and monthly sales projections, based on 10% of average daily foot traffic measured over a 3 week period.


I look forward to your analysis and input.


Kind regards,

Martin Wakefield.